CHANGING THE GAME
How Video Games are Transforming the Future of Business
By David Edery and Ethan Mollick.
Book. 219 pages. FT Press, 2008.
Changing the Game not only gives you fun stories to retell at the water cooler. With a little endnote browsing, you can find the academic research, journal articles, and popular magazine stories that substantiate claims you can use for a business case to create a serious game. The point of the game isn't just to have fun; it's to have fun and help your business initiative succeed.